Are you having it off? Freeday Friday

Are you having it off? Freeday Friday

February 4th 2008

Sell!!Sell! in conjunction with Naked Penguin Boy and NPB Media embarked on a countrywide and global effort to get the 29th February 2008 recognized as a non-working day; Freeday Friday www.freedayfriday.com

As a four-yearly quirk of the Gregorian calendar, the 29th February doesn't belong to anyone and is a "free day" for all and sundry.

For too long, leap years have come and gone with governments and companies expecting their staff to work this additional day with no additional remuneration being offered or the day being given as an additional day to annual holiday entitlement.

If we are to work, we need to be paid for it. If we are not getting paid, we should not have to work and the government should declare the 29th February as Freeday Friday. Liberation starts here!

Online, the website was built using html & flash, including an embedded video and banners. A catchy, animated song with video was written and produced to stick in people’s minds and provide them with an entertaining experience as soon as they visit www.freedayfriday.com

Offline, we designed a guerrilla poster campaign using a fun, bright and eye catching design, introducing the logo and concept throughout London, hoping to generate curiosity and initiate hits to the site.

Online PR was carried out by NPB Media. Various journalists were contacted to let them know about the campaign and the website launch.

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