E4's Reaper

E4's Reaper

February 12th 2008

Naked Penguin Boy was commissioned by E4 to build an interactive game to promote the launch of Reaper, a new US comedy series aimed at teens and twenty-somethings.

The plot revolves around Sam, who on his 21st birthday, discovers that his parents had sold his soul to the devil before he was born. And now the devil has come to collect his due...

Enlisted by the devil as his bounty hunter, Sam is set to tracking down evil souls that have escaped perdition, and returning them to hell. With his best mate, Bert, along with a selection of weird and wonderful vessels in which to trap the souls, and various contraptions borrowed from his DIY day job, Sam gets to work.

We set out to create a game that was fun, engaging and communicated the marketing objectives successfully. This "damned fine" game has been a significant success and continues to be played on the E4 website.

The game shows Sam fighting his way through a plethora of demons before he can get anywhere near the real bad guy.

At the beginning of each level, the player gains access to a new weapon. They also have the ability to use "Power of The Mind" which allows them to move crates and obstacles in the game.

For more information contact:

Rowan Heasley, Commercial Director
Tel: +44 [0] 207 490 4338 | +44 [0]207 490 0430
Email: rowan.heasley@nakedpenguinboy.com

Web: http://www.npbmedia.com/

Background information:

Naked Penguin Boy is a new media agency in design and entertainment. They specialise in content creation and development focusing on websites, microsites and interactive animations as well as games for DVD, CD and online. Based in London, the company is all about creative design creating collaboration between like-minded media professions and a mix of award-winning talent. Other clients include Universal Pictures, Warner Brothers, Polydor, Playboy Casino, Inter Casino, Mansion and Readers Digest.