Naked Penguin Boy completes official Pony Friends™ 2 website

December 18th 2009

Naked Penguin Boy has designed and developed a new website for Pony FriendsTM 2, an exciting new Wii, DS and PC game from Square Enix Europe where players can create their perfect Pony. The website aims to capture the attention of fans of the first Pony FriendsTM game, as well introduce a new generation of girl gamers to the title.

Introducing children to the world of Pony FriendsTM 2, where they can choose from different breeds, groom and customise their ponies and take them for trail rides, the site is built for a target audience of 6-12 year olds. The game is presented via video content, free mini-games including "Design a Pony Blanket" and "Pony Maze", a "How well do you know your Ponies?" quiz, along with more game content and a Desktop Toy to follow soon.

The Pony Club introduces children to three fictional ponies, each with its own personality, likes and dislikes, and invites them to become friends of the ponies on Bebo, MySpace and Facebook.

The website can be found at www.ponyfriends.com. Pony FriendsTM 2 is available now in the UK, and will be released under the Eidos brand portfolio.

 

About Naked Penguin Boy

Naked Penguin Boy is a digital communications agency that creates solutions to help some of the worlds biggest brands promote their objectives. We build and strengthen customer relationships while helping our clients to achieve greater commercial success through the use of digital media. We offer strategic insight, content creation, targeted distribution and promotion while providing influential interactive experiences.

About Square Enix Ltd.

Square Enix Ltd., a part of the Square Enix Europe business unit, is a London-based wholly-owned subsidiary of Square Enix Holdings Co. Ltd., one of the most influential providers of digital entertainment content in the world. Square Enix Ltd. publishes and distributes entertainment content from the Square Enix Group including Square Enix, Eidos and Taito® in Europe and other PAL territories. Square Enix Ltd. also has a global network of leading development studios such as IO InteractiveTM, Crystal Dynamics® and Eidos-Montréal. The Square Enix Group boasts a valuable portfolio of intellectual property including: FINAL FANTASY®, which has sold over 85 million units worldwide, DRAGON QUEST® which has sold over 50 million units worldwide and TOMB RAIDER® which has sold over 35 million units worldwide, together with other well established products.

More information on Square Enix Ltd. can be found online at http://www.square-enix.com

DRAGON QUEST, FINAL FANTASY, SQUARE ENIX and the SQUARE ENIX logo are trademarks or registered trademarks of Square Enix Holdings Co., Ltd. in the United Kingdom and/or other countries. TAITO is a trademark or registered trademark of Taito Corporation. EIDOS, TOMB RAIDER, IO INTERACTIVE, JUST CAUSE, JUST CAUSE 2 and CRYSTAL DYNAMICS are trademarks or registered trademarks of Square Enix Ltd. in the United Kingdom and / or other countries. AVALANCHE STUDIOS is a trademark of Fatalist Entertainment AB. All other trademarks are the property of their respective owners.

Contact: Rowan Heasley on 0207 490 4338 or rowan@nakedpenguinboy.com