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Cafédirect launches it’s “Turn Over a New (Tea) Leaf” campaign as part of Fairtrade Fortnight.
March 22nd, 2010
The Cafédirect campaign, created by digital agency Naked Penguin Boy has their Tea Lady on a mission the length and breadth of our nation’s offices to give away Cafédirect Fairtrade tea.
The aim of the campaign is to encourage people to swap their usual brew to Cafédirect Fairtrade tea and to get their workplace to turn over a new (tea) leaf by swapping to Cafédirect. All people need to do is ask their office manager to choose Cafédirect next time the kettle goes on and they get a discount voucher for Cafédirect as a thank you.
Plus, the five companies with the most referrals will win afternoon tea for them and their colleagues delivered by the Cafédirect Tea Lady.
Rowan Heasley of Naked Penguin Boy says “It’s a great campaign that not only promotes Cafédirect in a fun manner but also enables people to send a message to their company that they can make a big impact if they purchase ethically. It’s a Once in a Teatime opportunity!”