Discovery Channel - Deadliest Catch - Advertising campaign

Riskier, Wilder, Deadlier than ever before!

Objective

To promote awareness of the Emmy nominated Deadliest Catch series on the Discovery Channel

Description

Naked Penguin Boy assists the Discovery Channel in raising brand awareness of their new episodes with the creation of emails, banners and online seeding.

The Deadliest Catch video email focus on informing the recipients of the launch of a new series in an attractive and informative manner. The message reinforces the client/company relationship and offers the recipient the opportunity to enter in competitions and engage more fully with the brand by offering them exclusive sneak previews demonstrating that they are a valued customer.

The design is distinctive, clean and on brand without being complicated while allowing recipients to gather the required information quickly with no fuss.
Highlighted and linked copy makes it easier for time conscious readers to skim read

Recipients are encouraged to forward the content on in order to add an acquisitional aspect to the email without moving away from the message being communicated.

Overlay and video format banners were created for online use on The Sun web site driving traffic to the microsite on the Discovery Channel and the video clip was seeded by Naked Penguin Boy's online PR division NPBMedia, throughout the net to create general awareness. Traffic was driven to the videos through community marketing on forums and blogs.

Success

Emmy nominated Deadliest Catch is one of Discovery Channels most popular series.

Case Studies

Newsletter: Fill in your details to receive our latest news & updates.

First Name

Last Name

Email Address