Cippi: The Farting Chipmunk
Background
To support a new Television promotion for Air Action Vigorsol, an Italian chewing gum brand, we were asked to create a series of games in order to take the campaign online.
Work
We worked on creating both Italian and English microsites, comprising three separate game titles as well as wallpaper and screensaver downloads. We also created the world's first mobile whoopee cushion!
The hero behind all of our games was Cippi the Chipmunk, who would chew on his Air Action Vigorsol - causing a 'fresh air explosion'. Unfortunately for Cippi, this fresh air explosion involved eruptions emanating by way of his posterior. Thus was born Cippi, the farting chipmunk. Luckily for our furry friend, users were able to put his gassy outbursts to good use by extinguishing a bevvy of forest fires!
Results
The microsite was an instant success across Europe, gaining a large number of hits over several weeks. But it wasn’t until the games were publicised on Italian television and in the press that the media frenzy began!