When many people think of Drambuie, images of an older generation may be conjured - the brand has traditionally been associated with a more mature target market. Drambuie appointed advertising agency Sell!Sell! in order to introduce the drink to a younger generation. Naked Penguin Boy were selected as the digital agency briefed on delivering the refreshed online presence in support of the broadcast and print campaigns.
Deliver a website which represents the brand refresh and emphasize what makes the product unique - the taste.
18-35 year olds