Engaging People.

We work at creating content you'll remember through the strategic delivery and marketing of games, applications and websites.

About Us

Naked Penguin Boy use a personal approach to generate audience engagement for our clients brands by creating captivating digital media and implementing customised digital marketing plans to help you get the most out of your campaigns.

Naked Penguin Boy is an independent, London-based digital creative agency known for their strategic delivery, engaging websites, campaign marketing and specialism in games and mobile app development.

Since forming in May 2001, they have worked with numerous film distributors, book publishers, gaming, financial, software, and hardware and retail clients on a multitude of digital projects, from design and build to international marketing campaigns.

Naked Penguin Boy are dynamic, results driven and client focused, creating innovative digital experiences that drive consumer engagement. Working alongside clients to understand their brand’s objectives, promote their business and communicate their message across a broad range of digital media to various target audiences.

Get In Touch

If you’re looking for a professional approach to engaging your target market, email us for more information.
Sound interesting? To find out a bit more or talk to us, get in touch.

Interested in working with us?

We’re always on the lookout for new penguins to join us, so if you’re talented, motivated and up for a challenge, get in touch – we’d love to hear from you.

Graduate Opportunities Looking to get your first lucky break towards a successful career in digital advertising? Look no further, if you’ve got the enthusiasm then we’ve got the time – get in touch now and send us your portfolio.
Whether you’re a creative, a techie or love project management, if we think you’re a natural we’ll snap you straight up.

Mission Statement

Creating games and digital tools is a wonderful experience, you are doing something you love, working with friends,entertaining people

What’s The Latest

Big enough to take on big projects. Small enough to care about them all.

Managing Director

One of the founders of Naked Penguin Boy, Rowan’s role as Managing Director is to ensure best in class marketing strategy, creative and build across all of Naked Penguin Boy’s clients. Rowan manages the marketing and new business roles within NPB and helps tie the creative and commercial aspects together to focus on growth within the enterprise.

Before Naked Penguin Boy, Rowan spent a few years in the army before travelling around Europe, North America and South America. After settling into retail where he was responsible for running three large supermarkets, he moved to London, working in Futures and Options at HSBC and then as a Software Performance Consultant for companies like Friends Provident, MBNA, Coutts, P&O, Eurostar and the CRB.

He is a science fiction fanatic, devouring books, movies and games. He still struggles to perfect his Souff London accent and can often be seen quaffing beer at his local and shouting at a TV screen where the latest international rugby match is being shown.

Email: rowan.heasley@nakedpenguinboy.com

Founder & Executive Creative Director

After winning an award from Macromedia (just before they were bought by Adobe) for best online interactive animation Rob founded Naked Penguin Boy in 2001 with two partners.

He is responsible for the creative output of Naked Penguin Boy, with oversight of the creative team and creative processes; the ideation, presentation and execution of client branding and marketing communications campaigns; the profitability and creative quality of client projects, and the operational readiness of the creative team, all in fulfilment of our brand promise to our clients.

Rob is deeply involved in the digital community & has been on the judging panel of many awards including DADIs, Roses Design Awards, Scottish Design Awards & the BIMAs.

Email: rob.heasley@nakedpenguinboy.com

"Working with Naked Penguin Boy is an absolute pleasure. Not only incredibly helpful and proactive, but flexible too.

I often have ridiculous time frames to work to, with multiple creative versions and digital formats to deliver, but the knowledge that I can throw a lot of work at them with little or no time to breathe- Rowan and his team get stuck in without any hassle, always delivering the work on time and on spec - they are an extension of the team here.

I would recommend them to anyone without hesitation."

− Andy V Smith, Partners Andrews Aldridge

"Naked Penguin Boy are always willing to go the extra mile to give their clients a product that delivers.
They are a rare find that are at the top of their game."


"Naked Penguin Boy have never let us down, they’ve been entrusted for the past 10 years which speaks for itself –
I’ve seen many agencies come and go, but not them, they are pro-active & understand the business."

− CIO, Ladbrokes

"I have worked with NPB for the past 9 years, and they consistently deliver awe-inspiring products
that meet with the highest creative and functional standards, on time and within budget."

− Digital Creative Director, SapientNitro

"NPB’s creativity, attention to detail and client handling have been extremely impressive,
and I will be continuing to return to them in the future for projects of a high standard delivered with professionalism."

− Digital Planner, OMD

"Naked Penguin Boy delivered on everything we asked, in time, on budget, and with excellent customer service.
We would definitely work with Naked Penguin Boy again!"

− Director of Communications, BTHA