Digital Marketing Strategy

Strategy is a word that can strike fear into the heart.

Get it right, and your brand or product can find itself surfing a wave of success, be it internal, national or international.

Get it wrong, and you’re back to square one without much to show for your trouble. Failure might not be an option as far as you’re concerned, but it is most definitely a fact.

At Naked Penguin Boy, we focus on short digital marketing strategy campaigns of between one and six months.

Do you have a new product or service that is being launched or which requires a short term push to expand brand awareness? Are you looking to engage your employees with or introduce them to a new product or a service with internal communications?

Digital marketing strategy is all about helping your business leverage the full advantages of online marketing. A well-formed and integrated digital strategy will realise your organisation’s vision, take advantage of opportunities, and maximise business benefits to achieve goals and objectives. We help to identify these opportunities and overcome challenges while identifying the needs and goals of your target audience in order to align the business objectives with that audience. We then look towards developing a vision and implementing a series of online initiatives to deliver on this vision, maximising impact and effectiveness.

Naked Penguin Boy can help you navigate the multitude of platforms in a constantly evolving internet and the changing movements of a digital audience. Your brand and target audience will ultimately determine the process that is necessary to do so and we can deliver an integrated, targeted and measurable set of digital communications that help you to acquire and retain customers while building deeper relationships with them.

Define, Plan and Deliver

Digital marketing is greater than the sum of its parts – website builds, games, mobile, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Google+ and email, are but a few of the channels you may choose to target when forming a marketing approach for your brand.