Carlsberg Live Nation Event Website
Carlsberg were working with Live Nation as the main drinks provider at the Reading, Wireless and Download festivals. As part of this deal Carlsberg were seeking to create and develop a bespoke branded pre-order event website to allow event festival goers to pre-order drinks and avoid the queues at the festivals.
A competition was to be included to generate additional awareness of the pre-order site.
Not only would this encourage sales but it would allow Carlsberg an indication of the quantities of drinks that would be required at the various festivals.