Ford EcoSport // Annie Mac // Event Marketing

Working closely with Live Nation the world’s leading live entertainment company to help them achieve their digital objectives in a collaboration between Ford EcoSport and Annie Mac to market an exclusive event of Super Star DJ’s.

Objectives
Ford Eco Sport were looking to engage their target audience and highlight the Ford EcoSport brand in a way that engaged people and grabbed their attention.

Ford selected Live Nation to help them reach their audience and Live Nation’s event marketing team worked with Annie Mac to create a VIP event that would reach far and wide with their target audience.

Naked Penguin Boy work closely with Live Nation to assist them with the digital aspects of their various events and we were tasked with driving visitors and generating excitement to promote the campaign that culminated in a VIP Annie Mac Event.

Work
A bespoke website was created along with a logo and brand specifically for the event. The branding was carried across the website and was used on tickets and banners within the venue.

To encourage our audience to explore and experience this campaign – there is of course, the chance to win a night with Annie Mac where everyone was a VIP as the event was limited to only 300 competition winners.

A series of advertising banners were created and displayed across Live Nations network driving users to the website which featured a Ford EcoSport in the background presenting a “Super Star DJ’s Wrap Party” with Annie Mac and Pete Tong before changing through various party scenes.

Users were invited to view various Annie Mac videos, find out more on the Ford EcoSport and the VIP event itself before being invited to enter for a chance to win tickets to VIP night.

After the event the entry form was changed to a gallery of the night, demonstrating the success of the event.

ResultsFrom thousands of entrants, 300 lucky winners were randomly selected to attend the event in Shoreditch where the Ford EcoSports where brought into the venue on display.

It was a VIP only night of lights, special effects and Super Star DJs fuelled by incredible music, an event that was in a totally different gear and placed Ford EcoSport firmly within its target audiences brand awareness achieving all objectives. Effective event marketing combined with engaging digital content and drivers.

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