Rich Media Advertising
Naked Penguin Boy were commissioned by Lipsync Media to create a set of Rich Media and Standard creative formats which would promote the release of Universal’s Indiana Jones Complete Adventures BluRay Quadrilogy. The campaign comprised two phases, for both pre-release and post-release content.
Primarily males aged 16 to 38
Several Rich media formats were generated to run through Mediamind’s content delivery platform, while an additional set of Standard media formats were created to support the rollout of enhanced content.
In addition to Rich media advertising created for the Pre-order phase of the campaign, an InSkin Media Page Takeover was generated to run through the pre-release portion of the project.