Kraft Employee Gamification
Kraft Foods, ranked as the 5th largest food and beverage company in the world were looking for new ways to train and educate their merchandisers to inspire them and help them create more sales and profit on their respective food ranges.
Kraft and Ogilvy’s approached Naked Penguin Boy for a gamified digital solution to their problem. As a company that specialises in games and gamification marketing and gamification apps this was challenge that we were designed to solve.
Traditionally merchandisers where given a book to go off and learn the basics from, this eventually evolved into a PDF from where merchandisers would read the same topics just on a different format.
Gamification is the creation of a digital experience that adds game mechanics to a platform, social interaction or in this case learning system to make it more effective and better targeted.
True gamification marries interactive design, data, game mechanics and psychology to enable personalised challenges with meaningful rewards that motivate, educate and engage employees, customers and online communities. This high engagement factor results in more sales, better ROI, deeper brand loyalty, higher customer and employee satisfaction as well as more sales.