Aviva Drama Challenge
Background
Aviva as sponsors of ITV's Drama Premieres tasked Naked Penguin Boy with creating an interactive game leading to a competition for the ITV website, covering both desktop and mobile platforms.
Strategy
Aviva’s main aim was engagement and the interactive aspect that a game would provide.
So whether it is bubblegum stuck on your shoe or your keys are locked in your car, you need to resolve these little dramas as quickly as you can while keeping an eye out for the Aviva logo which assists in solving issues quickly.
The game was hosted by ITV, and an offsite media campaign was run to drive traffic back to the game and competition.
Results
Aviva achieved an excellent level of user engagement through the project, with users playing for approximately 2.5 minutes per session.