Aviva Drama Challenge: Treasure Hunt
Background
The success of the first Aviva Drama Challenge called for a new campaign a few months later. This time Aviva were looking to focus a bit more on their travel insurance while again highlighting the engagement factor of users with their brand.
Strategy
In this instance we devised a treasure hunt style game where the user has a cab outside waiting to take them to the airport and they need to pack their bags as quickly as they can.
Working off the list and dashing from room to room clicking on objects to find what they need the game reminds users of all the goods that have to be taken on holiday while also testing their memory of where in each room the right objects lay.
As the timer counts down finding an Aviva logo can be just the help they need as it gives them additional seconds of packing time.
iPhone, Android and web versions of the game were created
Results
Similar to the previous Aviva Drama Challenge campaign the second series produced good engagement levels and a high number of competition entries though with more users accounting for the Android addition to the campaign.