Dunky Dough Ball
Objective
Support the launch of the Blackberry Playbook and present the fun, playful , non-corporate side of the Playbook.
Strategy
Calling on our years of experience developing engaging, popular games for the web, we developed Dunky Dough Ball following four core principles:
- Killer concept
- Intuitive interface
- Progressive gameplay
- Easy but challenging
To encourage users to buy the game, we created a “light” version which was available for free with in-game links to purchase to the full version.
Results
Over 4,000 downloads per month
Over 80,000 game plays per month
User return rate of over 30%
Over 1,500 click-throughs per month to purchase full version