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Festive Dash Festive Dash Festive Dash

Festive Dash

Objective

Generation of creative assets for Bell Pottinger Christmas iPhone application, Festive Dash.

Work

Naked Penguin Boy was approached by Bell Pottinger Digital to develop creative graphic assets for a Christmas application to be deployed through Apple's iPhone. The free iPhone game was to be distributed to Bell Pottinger’s clients as part of a brand awareness and brand loyalty campaign.

Naked Penguin Boy developed a set of illustrated characters along with illustrations to theme the user interface and compliment the game engine. In generating rich visual content for Bell Pottinger's Christmas game iPhone app, we focused on maximising impact within each iOS screen using simple, vibrant colour combinations and basic shapes.

Primary focus throughout the project was to minimise turnaround time for visual assets, allowing the development process to take precedence.