Naked Penguin Boy : Showcase

What we've been up to

Our expertise lies in the design and development of interactive games and microsites. Each is customised and specifically tailored to suit your individual needs. Our products have been used extensively to promote companies, brands and as viral marketing tools.

Sticky in quality, persuasive in nature: they're memorable, entertaining, colourful and innovative. Our products increase user frequency and duration of stay on your site. Naked Penguin Boy's games generate traffic, increase your user base and build community, effectively optimising your advertising based revenue.

As an integral part of the marketing package, our consultancy offers an outsourcing solution for your design and advertising requirements.

Campaigns

: The Gilded Seal
NPB combined design and entertainment capability with eclectic PR flair to create an all-rounded digital campaign for the hardback release of The Gilded Seal.

: Darren Shan
Rated as one of the top 5 horror authors, the release of Darren Shan's sixth novel in the Demonata series required some spine-chilling online tactics to encourage sales.

: Discovery - Deadliest Catch
Coupled with creating expanding, interactive and riveting media formats, NPB also ensured that the promo ad for this new Discovery Channel series rached viral proportions.

: Barnyard
Nickelodeon's animated release Barnyard required an international toolkit to span various territories worldwide as well as a viral element to encourage user engagement.

» view more campaigns

Games

: The Reaper
Channel 4

: The Blue Zone
HarperCollins

: The Brak Show
Universal

: Chip Challenge
VC Casino

: Miniball
Naked Penguin Boy

: Sewer Insanity
Dreamworks

: Wallace And Gromit
Dreamworks

: Wallace And Gromit
Dreamworks

» view more games

Websites

: AFOAF
A Friend Of A Friend is an honest, modest and different approach to online dating. Members extend their dating network through their single and attached friends. This is nature's quality control and ensures that they kiss fewer frogs.

: Ladbrokes PLC
Ladbrokes plc required a new corporate website to reflect changes and inform stockholders and investment bankers of regulatory affairs. NPB's strong knowledge of the gaming sector and long term relationship with Ladbrokes made us the logical choice to design, develop and maintain the site.

: The Altitude Club
Working with agency One1000, NPB was commissioned to build a B2B website for client CIT to incentivise sales through a tier system whereby sales staff could win rewards such as trips abroad.

: Bob The Builder - Project Renovate
Hit Entertainment required a website for a new campaign surrounding their top brand "Bob The Builder". Project Renovate issues a prize based challenge to schools and young children to recycle all unwanted goods and products.

: Origina
In collaboration with agency One1000, a new website was built for brand Orangina, highlighting it as the summer beverage of choice.

: Stephen King - Duma Key
To promote the new Stephen King release "Duma Key" a website was built which included a competition to fans to design the outdoor advertising poster for the book's release.

» view more websites

Microsites

: Madagascar
As part of the online international DVD toolkit, a microsite was built for the DreamWorks release "Madagascar" which included games, downloads, trailers and information about the movie.

: Scalextric
As part of an advertising deal with Nickelodeon, a microsite was built for Scalextric to celebrate the 50th anniversary of the brand.

: Shrek
The world's most loveable green ogre gave us the opportunity to create an online microsite in addition to the online international DVD toolkit.

: Spiderwick
As part of a media deal with Cartoon Network, a mcirosite for new Nickelodeon movie "Spiderwick" was created to provide engaging content to Cartoon Network users.

» view more microsites

Online Advertising

: Barnyard
Nickleodeon

Fanta
MTV / Fanta

: Heroes
NBC

: Ladbrokes Poker
Ladbrokes

: Mr Bean
Universal

: Ricky Gervais
Universal

: Russel Brand
Universal

: Coming Soon

» view more banners

PR

: Bear Grylls
The new Bear Grylls series Born Survivor launched in November '07 on the Discovery Channel, showing viewers how to survive Bear-Grylls-style in the Sahara desert and the Panama jungles.

: Charlottes Web
This loveable children's classic starring Dakota Fanning went from the big screen to DVD, topping sales charts over the May '07 half term period.

: The Devil Wears Prada
International best-seller "The Devil Wears Prada" was given an additional marketing and PR push on the release of the movie DVD.

: Everest
The Discovery Channel's intense and emotional epic follows six climbers, including a double amputee, as they ascend from base camp at 5,380 metres to the summit at 8,850 metres.

: Flushed Away
From DreamWorks and Aardman Studios, Flushed Away tells the tale of a posh Kensington mouse who is flushed into the sewers of London where he not only finds friendship, but life values that money can't buy.

: Gilded Seal
The third novel in the best-selling Tom Kirk series show our protagonist deciphering clues and the mystery shrouding the murder of his friend and the subsequent disappearance of his daughter.

: The Last Testament
Best-selling author Sam Bourne brings together the world's newest technology and the world's oldest conflict in a heart-stopping fast paced ride of danger and crime in an effort for peace.

: Next
Michael Crichton continues his success story with new sci-fi thriller, Next, which examines the lengths to which science will go before it realizes the harm it is doing.

: Over the Hedge
On waking up from hibernation, a group of animals realize that their habitat has been replaced by suburbs. With food resources running low, it's time to take back the neighborhood one snack at a time.

: Stephen King - Duma Key
The new novel by best-selling horror author, Stephen King, is set in the idyllic Duma Key off Florida's coast. But beneath the tranquility lies something far more sinister than the imagination can conjure.

» view more PR

Virals

: Cippi
Along with agency BBH, NPB created online viral games for confectionary giant Perfetti Van Melle. These were based on the viral TV commercial for Vigorsol gum which showed the heroic antics of a loveable farting chipmunk.

: Hunger Strike
To promote the new Big Daddy Box Meal from KFC, a tower defence viral game was built to keep the hunger pangs at bay. This was another collaboration with agency BBH.

: Play The Champs
Intercasino commissioned NPB to create an interactive video viral poker game to encourage new players to the game.

: Roll the Chip
An addictive game to assist with the launch of Playboy's online casino. Users who generated a score high enough, scored in a different sense by being allowed to download a clip of one of the Playboy Playmates.

: The Reaping
To promote the Warner Bros film release "The Reaping", starring Oscar winner Hillary Swank, a viral e-card was created where users could wreak one of the seven Biblical plagues on their friends.

: Throw your cards right
Intercasino required a dynamic and entertaining viral tool to drive traffic to their online casino. With it's simple and addictive game play, Throw Your Cards Right proved highly successful.