Website Design and Build

Background
When many people think of Drambuie, images of an older generation may be conjured – the brand has traditionally been associated with a more mature target market. Drambuie appointed advertising agency Sell!Sell! in order to introduce the drink to a younger generation. Naked Penguin Boy were selected as the digital agency briefed on helping to reinvigorate the brand’s online presence in support of both broadcast and print campaigns.

Objective
Deliver a website which represents the brand refresh and emphasize what makes the Drambuie product unique – namely, the taste.

Target Audience
18-35 year olds

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